Prime Minister Narendra Modi has launched the PM’s Overarching Scheme for Holistic Nourishment, also known as Poshan Abhiyaan 2023. The objective of this scheme is to eradicate malnutrition in India by 2022. Poshan Abhiyaan 2023, a flagship program of the central government, aims to cover all states, districts, and towns. People can now access the PM Poshan Abhiyan List of Activities and Themes online at poshanabhiyaan.gov.in. The tagline for the PM Poshan Campaign is “Sahi Poshan Desh Roshan,” emphasizing the importance of proper nutrition for infants, pregnant women, and lactating mothers.
Poshan Maah has been launched to identify severely acute malnourished (SAM) children across all districts and provide them with targeted care and nutrition. Poshan Abhiyaan is India’s premier program for improving nutritional outcomes for children, adolescents, pregnant women, and lactating mothers. It leverages technology, a targeted approach, and convergence to achieve its goals. The central government aims to engage a large number of people in the Poshan Abhiyaan to transform it into a mass campaign (Jan Andolan).
The Poshan Abhiyaan scheme was initially launched on 8th March 2018 with a budget of Rs. 9,046 crore for a duration of three years, benefiting over 10 crore people. The scheme has now been extended until 31st March 2023.
PM Modi Poshan Abhiyaan 2023 Activities List Online
The PM Modi Poshan Abhiyaan 2023 encompasses a wide range of activities to address issues related to malnutrition. These activities can be accessed online through the official website poshanabhiyaan.gov.in. Here is a comprehensive list of activities carried out under the Poshan Abhiyaan:
- Anemia Camp
- Area Level Federation (ALF) Meetings
- Community Based Events (CBE) – ICDS (Integrated Child Development Services)
- Community Radio Activities
- Cooperative/Federation
- Cycle Rally
- DAY-NRLM SHG (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission Self-Help Group) Meet
- Defeat Diarrhoea Campaign (D2)
- Farmer Club Meeting
- Haat Bazaar Activities
- Harvest Festival
- Home Visits
- Local Leader Meeting
- Nukkad Natak/Folk Shows
- Panchayat Meeting
- Poshan Mela
- Poshan Rally
- Poshan Walk
- Poshan Workshop/Seminar
- Prabhat Faree
- Providing Water to the Toilets
- Safe Drinking Water in Anganwadi Centers
- Safe Drinking Water in Schools
- School-Based Activities
- Self-Help Groups (SHG) Meetings
- VHSND (Village Health, Sanitation, and Nutrition Day)
- Youth Group Meeting
These activities aim to raise awareness, promote behavioral change, and provide necessary interventions to improve nutrition outcomes for children, adolescents, pregnant women, and lactating mothers.
Poshan Abhiyaan 2023 Themes
The Poshan Abhiyaan 2023 focuses on various themes to address different aspects of nutrition and healthcare. Here is the complete list of themes:
- Adolescent Education, Diet, Age of Marriage
- Anemia
- Antenatal Checkup
- Breastfeeding
- Complementary Feeding
- Diarrhoea
- Early Childhood Care and Education (ECCE)
- Food Fortification and Micronutrients
- Growth Monitoring
- Hygiene, Water, Sanitation
- Immunisation
- Poshan (Overall Nutrition)
These themes highlight the importance of specific areas and interventions in improving nutrition outcomes and overall well-being, targeting different age groups and aspects of healthcare.
Poshan Maah / Poshan Month
Poshan Maah, also known as the Nutrition Month, has the primary objective of raising awareness about the importance of nutrition and facilitating easy access to complementary nutrition services for children and lactating mothers by reaching out to families through government initiatives. The National Nutrition Month is organized to combat malnutrition in the country, and it calls for collective efforts to make the campaign successful. Poshan Maah starts on 7th September every year. The Prime Minister urges people to undertake efforts to reach out to people across India and spread awareness about eradicating malnutrition. This will empower our women and youth.
Let’s celebrate #PoshanMaah by promoting regional foods. Together, as a nation, let us embrace #Local4Poshan and pledge to take every measure to improve the nutritional status of our children and mothers. Share your recipes on the MyGov link: https://innovate.mygov.in/poshanrecipe. Poshan Abhiyan aims to emphasize the role of high-quality nutrition in building a prosperous nation.
Bhartiya Poshan Krish Kosh
Your contribution to Bharatiya Poshan Krish Kosh will not only help the Government of India populate the database with well-known and lesser-known Indian dishes but also provide a variety of nutritious food options that are locally available. There is a strong relationship between the nation and nutrition. Proper nutrition is essential for building a prosperous nation. Prime Minister Modi stated, “September is being celebrated as Nutrition Month. Come, let’s all make nutrition a movement.”
- Popular Schemes in the Central Government:
- Pradhan Mantri Awas Yojana 2023
- PM Awas Yojana Gramin (PMAY-G)
Important Links on Poshan Abhiyaan
Here are some important links related to Poshan Abhiyaan:
- Niti Aayog Poshan Abhiyaan link: You can find information about Poshan Abhiyaan on the Niti Aayog website at https://www.niti.gov.in/poshan-abhiyaan.
- ICDS WCD Poshan Abhiyaan portal: The ICDS WCD portal provides resources and updates on Poshan Abhiyaan. You can visit the portal at https://icds-wcd.nic.in/nnm/home.htm.
- Complete information on Poshan Abhiyan: To access comprehensive information about Poshan Abhiyaan, you can visit the India government’s official website at https://www.india.gov.in/spotlight/poshan-abhiyaan-pms-overarching-scheme-holistic-nourishment.
Please note that the provided links are for reference and accessing the latest information on Poshan Abhiyaan.
PM National Nutrition Mission (NNM) for Children & Pregnant Women – Details
The central government has launched the National Nutrition Mission (NNM) to address issues of under-nutrition, anemia, low birth weight, and stunting. The mission aims to provide ration to children (between 6 months and 3 years), pregnant women, and lactating mothers (up to six months after birth) at their homes. It is estimated that the NNM scheme will benefit around 10 crore people across the country. On 8th March 2018, PM Narendra Modi launched the Rashtriya Poshan Mission / Kuposhan Mukt Bharat Scheme from Rajasthan.
The objectives of the National Nutrition Mission include improved monitoring, supervision, target setting, issuing alerts for timely action, and providing guidance on nutrition-related interventions across ministries. The scheme aims to reduce the rate of under-nutrition and low birth weight by 2% annually. Additionally, all children between the ages of 3 and 6 years will receive hot-cooked meals. PM Modi has also launched the Pan India Expansion of the Beti Bachao Beti Padhao Scheme. It is mandatory to have an Aadhaar Card to avail the benefits of this Suposhan scheme.
National Nutrition Mission Objectives
The National Nutrition Mission (NNM), also known as the Kuposhan Mukt Bharat Scheme, has several objectives and essential features, which are as follows:
- Providing necessary and adequate nutrition to women, adolescent girls, and young children (0-6 years of age).
- Mapping all related schemes that contribute to addressing malnutrition.
- Establishing a strong convergence mechanism to tackle under-nutrition, low birth weight, anemia, and stunting.
- Conducting social audits to ensure proper implementation of the scheme.
- Providing Rs. 500 to all Anganwadi workers (AWWs) to ensure enrollment through Aadhaar.
- Setting up an ICT-based real-time monitoring system to reduce the workload of AWWs and eliminate the need for manual registers.
- Promoting the use of latest technologies, such as smartphones, among workers.
- Establishing Nutrition Resource Centers (NRCs) and emphasizing mass involvement through Jan Andolan (people’s movement).
National Nutrition Mission – Major Impact Areas
The Rashtriya Poshan Mission aims to focus on reducing the levels of stunting, undernutrition, anemia, and low birth weight babies. The major impact areas of the mission are as follows:
- Reduction in undernutrition and low birth weight: The primary objective of the National Nutrition Mission is to reduce the rate of undernutrition and low birth weight by 2% annually.
- Reduction in stunting: The mission aims to achieve a substantial reduction in the prevalence of stunting from the current rate of 38.4% (as per the National Family Health Survey 4 Report) to 25% by FY 2023.
- Reduction in anemia: The Rashtriya Poshan Mission also focuses on reducing the rate of anemia among young children, women, and adolescent girls. The goal is to achieve a reduction of at least 3% in the anemia rate every year.
By targeting these impact areas, the mission aims to improve the nutritional status of the population, especially children, women, and adolescent girls, and address the key issues of stunting, undernutrition, anemia, and low birth weight.
National Nutrition Mission – Benefits, Budget & Coverage
The National Nutrition Health Mission aims to benefit approximately 10 crore (100 million) people. To achieve this, the central government will provide incentives to the states and union territories (UTs) to meet their targets in implementing the mission.
The Rashtriya Poshan Mission scheme will be implemented in phases, involving various states. This phased approach ensures a systematic and effective rollout of the mission across different regions of the country, allowing for better coordination and implementation at the state level. By including multiple states in different phases, the mission aims to cover a wide geographical area and reach a significant population to address the nutrition-related challenges.
NNM Real Time Monitoring – Rashtriya Poshan Mission
Central govt. is going to adopt a 6 tier real time reporting system for Kuposhan Mukt Bharat Mission / Rashtriya Poshan Mission which is as follows:-
| Anganwadi workers | Anganwadi supervisor |
| Child development project officer | District officials |
| Official appointed by the chief secretary at the state level | Central Govt. officials |
National Nutrition Mission Target
The central government will closely monitor and implement a convergence action plan at the grassroots level through the National Nutrition Mission (NNM). In order to facilitate effective monitoring, the mission will emphasize the use of IT technology.
The NNM has set specific targets for reducing the prevalence of various health conditions. The targeted reductions are as follows:
| Disease | Target Reduction |
| Stunting | 2% |
| Under-Nutrition | 2% |
| Low Birth Weight | 2% |
| Anaemia | 3% |
To ensure the efficient distribution of supplementary nutrition, the NNM will track the distribution process through various channels, including Anganwadi Workers, Asha Workers, and Auxiliary Nurse Midwives, as part of the Integrated Child Development Scheme (ICDS). This tracking mechanism will help ensure the effective delivery of nutrition to the intended beneficiaries.
NNM Guidelines
The National Nutrition Mission (NNM) provides guidelines for the implementation of various approaches and events. Here are some references for the guidelines:
- Guidelines for Implementation of Incremental Learning Approach: Click Here This guideline provides detailed information on the incremental learning approach and its implementation. It offers insights into effective strategies for promoting nutrition and addressing related challenges.
- Guidelines for organizing Community Based Events: Click Here These guidelines outline the process and best practices for organizing community-based events as part of the NNM. It provides guidance on engaging communities, planning and conducting events, and measuring their impact.
For any further information, please visit the official website of NNM at https://icds-wcd.nic.in/nnm/home.htm. The official website will provide comprehensive information on the NNM, its objectives, initiatives, and other relevant details.
Poshan Event Summary
| EventsActivities | ||
| Poshan Pakhwada4,89,52,525 | ||
| State | Districts | Activities |
| Andaman & Nicobar Islands | 3 | 124 |
| Andhra Pradesh | 14 | 6,97,200 |
| Arunachal Pradesh | 24 | 3,607 |
| Assam | 34 | 22,932 |
| Bihar | 38 | 1,67,09,213 |
| Chhattisgarh | 28 | 3,16,342 |
| Dadra & Nagar Haveli – Daman & Diu | 3 | 665 |
| Delhi | 11 | 53,936 |
| Goa | 2 | 6,620 |
| Gujarat | 33 | 1,15,92,592 |
| Haryana | 22 | 3,65,721 |
| Himachal Pradesh | 12 | 63,012 |
| J&K | 20 | 71,077 |
| Jharkhand | 24 | 3,17,375 |
| Karnataka | 30 | 1,41,667 |
| Kerala | 14 | 1,32,657 |
| Ladakh | 2 | 222 |
| Madhya Pradesh | 52 | 64,56,625 |
| Maharashtra | 36 | 35,17,566 |
| Manipur | 16 | 51,428 |
| Meghalaya | 11 | 3,842 |
| Mizoram | 8 | 1,230 |
| Nagaland | 11 | 13,039 |
| Odisha | 30 | 43,240 |
| Punjab | 22 | 12,31,868 |
| Rajasthan | 33 | 1,23,995 |
| Sikkim | 4 | 4,411 |
| Tamil Nadu | 38 | 26,72,204 |
| Telangana | 32 | 15,20,264 |
| Tripura | 8 | 1,923 |
| UT-Chandigarh | 1 | 58,194 |
| Uttar Pradesh | 75 | 26,66,133 |
| Uttarakhand | 13 | 30,503 |
| West Bengal | 23 | 61,098 |